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JC Penney Debuts Best Father’s Day Ad EVER

First Pals - JCP

BRAVO, JCP!

Check out the new Father’s Day ad from JCP, featuring two dads and two darling little kids. Remember a couple of months ago when the homophobic group One Million homophobes Moms tried to get folks to boycott JCP for using Ellen DeGeneres as their spokeswoman?  Well, it was a major FAIL, and now the huge department store has given a cheeky “how ya like us NOW??” ad for Father’s Day.

According to the company, the two men who appear in the ad are “real-life dads Todd Koch and Cooper Smith,” and the jubilant children are their kids, Claire and Mason.

“First Pals: What makes Dad so cool?” reads the ad’s copy. “He’s the swim coach, tent maker, best friend, bike fixer and hug giver – all rolled into one. Or two.”

Pure genius in advertising.  Love it.