Check out the new Father’s Day ad from JCP, featuring two dads and two darling little kids. Remember a couple of months ago when the homophobic group One Million
homophobes Moms tried to get folks to boycott JCP for using Ellen DeGeneres as their spokeswoman? Well, it was a major FAIL, and now the huge department store has given a cheeky “how ya like us NOW??” ad for Father’s Day.
According to the company, the two men who appear in the ad are “real-life dads Todd Koch and Cooper Smith,” and the jubilant children are their kids, Claire and Mason.
“First Pals: What makes Dad so cool?” reads the ad’s copy. “He’s the swim coach, tent maker, best friend, bike fixer and hug giver – all rolled into one. Or two.”
Pure genius in advertising. Love it.