Tag Archives: Gone Girl

Gap’s ‘Dress Normal’ Ads, Directed By David Fincher

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Photo: Courtesy of YouTube

Because people are serious about  this whole “Normcore” thing, the Gap has released their latest ads for their Dress Normal campaign directed by DiC fav David Fincher. Shot in his signature smokey, black and white style, the four commercials feature fashionable, young white models making out and dancing in Gap basics.

 

Not the most ground-breaking advertising, but we always appreciate Fincher’s work around here. And it’s certainly a change of pace from the yellow-tinted mayhem he usually produces.

For their Fall print ads, Gap tapped celebs like Angelica HustonMichael K. WilliamsBobby Cannavale and Mad Men”s Elisabeth Moss to sport some simple, but still a bit stylish looks.

Photos: GAP

Are you diggin’ these ads?  It should also be noted that Fincher’s new film, “Gone Girl”, starring Ben Affleck is set to open October 3rd. So there’s that.