Chanel has had some fabulous women star in it’s ad campaigns, but Brad Pitt is the first male celebrity the iconic brand has worked it. Chanel Fragrance and Beauty President, Andrea d’Avack told WWD:
“It is the first time we’ve had a man speaking about a women’s fragrance. We think very much that the perfume is a seduction between a man, a woman and the perfume. No.5 is our leading fragrance, and we are willing to make the investment to keep it on that level.”
Pitt will only be used in the No.5, and reportedly pocketed $7 million dollar paycheck for the deal. In the commercial, directed by Joe Wright, Pitt appears to be talking to a woman, “Do you feel lucky? Why,” but is then revealed to be talking to the perfume bottle.
We only hear his voice in the teaser, but Bradsounds pretty sexy, right? The full commercial will premiere on October 15th at 12:01 Paris time and print ads will start appearing in magazines in November.