Tag Archives: advertising

Gap’s ‘Dress Normal’ Ads, Directed By David Fincher


Photo: Courtesy of YouTube

Because people are serious about  this whole “Normcore” thing, the Gap has released their latest ads for their Dress Normal campaign directed by DiC fav David Fincher. Shot in his signature smokey, black and white style, the four commercials feature fashionable, young white models making out and dancing in Gap basics.


Not the most ground-breaking advertising, but we always appreciate Fincher’s work around here. And it’s certainly a change of pace from the yellow-tinted mayhem he usually produces.

For their Fall print ads, Gap tapped celebs like Angelica HustonMichael K. WilliamsBobby Cannavale and Mad Men”s Elisabeth Moss to sport some simple, but still a bit stylish looks.

Photos: GAP

Are you diggin’ these ads?  It should also be noted that Fincher’s new film, “Gone Girl”, starring Ben Affleck is set to open October 3rd. So there’s that.

‘First Kiss’ – Beautiful Video For Wren Fall 2014



via: Wren Fall 14 – First Kiss Video


Wren, a Los Angeles based womenswear brand founded in 2007 by Melissa Coker, commissioned short filmmaker, Tatia Pilieve, and together asked 20 strangers to kiss for the first time for their Fall14 collection.

With music by French singer and actress, Soko, ‘we might be dead tomorrow’ – this video project showcases the beauty of a ‘First Kiss. The couples’ reactions ranged from giddy excitement, nervous hesitation, adorable cautiousness, “…I’ll just follow your lead”, to sexy curiosity, etc.



I had to have watched this video more than 20 times, wrapped up in fascination; it’s an innocent voyeurism to be sure, but I bet the video will make anyone want to go grab someone for a smooch!  I genuinely hope the couple at the 2:06 mark got together afterward, their chemistry was amazing!

On Twitter, PLEASE follow @wrenstudio, video by @tati_p, music by @soKothecat; and the lovely @Zeezerizer is the woman in that steamy pair at 2:06 (the one that hilariously asks, “what’s your name again?”)! I dare you not to love this, watch #FirstKissVideo and get it trending…and also? Take a moment to look at the chic clothing Wren has to offer on their website! Dipped in Cream LOVES Wren!