Lupita Nyong’o Lands Major Lancôme Contract

Photo by Steve Eichner


It seems someone was listening to us fans, because 31-year-old Academy Award winner Lupita Nyong’o has just landed a major contract with cosmetics giant Lancôme. We won’t see the Kenyan-Mexican born beauty’s ads, or even know she will be promoting, until September, but she tells Women’s Wear Daily that she was drawn to the brand because of what they can do for each other.

 “What appealed to me about Lancôme is that they’re not dictating what beauty is. What they do supports something that already is — and that was appealing to me, too. It’s what drew me to them. Hopefully it’s a symbiotic relationship — that I benefit from being associated with them, and they benefit from being associated with me, as well. And for the consumer at large, I think Lancôme has a range of products for every woman, and I think having me will expand people’s understanding of, hopefully, what Lancôme stands for, who Lancôme is for.”




One of the things I like about Lupita is that she is very well aware of her presence in the movie industry, and knows that she can inspire young women as one of Lancôme’s celebrity ambassadors, the way that supermodel Alek Wek inspired her. During an emotional speech at Essence magazine’s ‘Women in Hollywood’ luncheon in March, Nyong’o spoke about how Wek changed the way she saw herself. Nyong’o’s deal will be huge for her, and i’m sure it’ll be huge for all of the women and girls that look up to her.

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