In “Something That Should Have Been Done Years Ago” news, there is going to be a live action ‘Jem and the Holograms‘ movie. Great, right? Well, not so fast.
This new project was announced by Scooter Braun, who manages Justin Bieber, along with ‘Paranormal Activiy‘ producer Jason Blum and ‘GI Joe: Retaliation‘ director Jon M. Chu. That one sentence should be enough to kill any excitement you might have had about this. The three took to YouTube to ask the public for help in casting the film’s characters. That’s right, you can go to Jemthemovie.com and submit a video of yourself, or a friend, singing and dancing in hopes of winning the lead role. Or maybe you could be one of The Misfits. It all sounds like good fun, but there are a couple of things bothering me about this whole deal:
1. Why aren’t there any women involved with this? I think it’s great that there is going to be a POC directing it, but this is based on a show created by a woman, Christy Mack, that featured a number of women and was loved by a generation of young girls. It definitely needs a woman’s touch.
2. Why update it? Jem is deliciously 80s, so I say let her and the Holograms stay there.
3. Let’s just say they do find some new, untapped talent via YouTube or other social media. That could be great for someone’s career, but something tells me they’ll end up going with an established name anyway.
With the recent success of ‘The Lego Movie‘ and the moderate success of the ‘G.I. Joe‘ films, toys are big business, so it doesn’t matter that I probably won’t be watching this. I just think Jem deserves a big, flashy 80s jamfest with great music and costumes. So let’s hope that at least the new dolls that will inevitably be released along with the movie are a little bit smaller. They could never fit into any of Barbie‘s clothes or cars.