Category Archives: Commercials

Cheerios’ New “Gay” Ad Is, Yes, Still About Family





I’m sure there are folks out there who dislike Cheerios. I, personally, can’t imagine why, but that’s how life is. Some will love the cereal, some will hate the cereal, even though it’s great for heart health and makes your GI tract live like an upstanding citizen (don’t play coy, y’all know exactly what I’m talking about). But if you can’t get down with the message General Mills has been gently pushing for the past year or so, we can’t be friends. Because while opinions are like assholes (everyone has them), if you’re of the mind that all families aren’t deserving of consideration and support, there’s a door you can find and see yourself right out of. Bye!


Anyhoo, our friends at General Mills have just released a new Cheerios ad featuring not only a *gasp* GAY couple, but also a couple who adopted outside their race as only the love is important. The ad is poignant and may have made me tear up just a bit though that’s likely also due to the knowledge that a lot of conservative/Right Wing folks will be bent over the ad’s existence. Why? Well, because they’re similarly displeased by the existence of families like that in the first place. This new ad follows on the heels of the original two “controversial” TV spots, first featuring a biracial family, then featuring said family expanding even further. I know right, the.horror. *eye roll*


The point of these commercials isn’t to enrage any particular group though. The message is simply that all types of families, are families. Families who love and care for each other the same way mainstream media has been telling us that only the stereotypical straight, White, English speaking, shrinking middle class family is, since its inception; Commercials like these help people open their minds and hearts, while still others feel more accepted and recognized. There’s no clearer indication that we, as a society, have more to work on than this inclusive idea STILL pissing people off. Watch for yourself and feel free to cry…right into your Cheerios.


Gap’s ‘Dress Normal’ Ads, Directed By David Fincher


Photo: Courtesy of YouTube

Because people are serious about  this whole “Normcore” thing, the Gap has released their latest ads for their Dress Normal campaign directed by DiC fav David Fincher. Shot in his signature smokey, black and white style, the four commercials feature fashionable, young white models making out and dancing in Gap basics.


Not the most ground-breaking advertising, but we always appreciate Fincher’s work around here. And it’s certainly a change of pace from the yellow-tinted mayhem he usually produces.

For their Fall print ads, Gap tapped celebs like Angelica HustonMichael K. WilliamsBobby Cannavale and Mad Men”s Elisabeth Moss to sport some simple, but still a bit stylish looks.

Photos: GAP

Are you diggin’ these ads?  It should also be noted that Fincher’s new film, “Gone Girl”, starring Ben Affleck is set to open October 3rd. So there’s that.

Kurt Cobain, Elvis, John, Bruce, Marilyn and Tupac LIVE In Strange Dutch Beer Ad



BLINK. BLINK.  I guess I’m surprised no one has done this type of craziness prior to this commercial. Go ahead…take a look:



The spot posits the idea that Elvis Presley, John Lennon, Tupac Shakur, Kurt Cobain, Marilyn Monroe and Bruce Lee are all alive and chilling on a tropical paradise. Elvis inflates a water raft while Monroe rubs suntan lotion on Tupac’s belly and Cobain and Lennon lounge on beach chairs. But the calm and flow of their fruit-flavored brews is interrupted when Lee suddenly spots a ship in the distance, forcing the cadre of celebrities to hide in their secret spot ASAP – their cover’s even almost blown by the King’s potbelly, which sticks out from behind a palm tree.

I love that “Kurt” gets the best scene…his epic dry-heave after witnessing the elderly “Marliyn’s” skirt fly up was worth a “HA!” from me.